After a month of speculation about what Vetements’ new “secret project” brand would be like, the day has finally arrived when we’ve been able to get to know and enjoy this latest project. Called VTMNTS, this brand was born with a clear objective. Can you guess what it is? No more and no less than to become the Hermés of Generation Z.
But do you think VTMNTS will achieve this goal? Everything points to yes, since after presenting its first men’s collection for Spring/Summer 2022 and being composed of 100 looks, which are characterised by being rooted in traditional menswear, we are sure that this line called “XXX” will be a sales success, since it perfectly represents the casual and relaxed style, which we are currently wearing because of the pandemic, and which also predominates among the Generation Z, the one it aims to conquer.
Presenting a new aesthetic totally different to that of Vetements, this collection is full of pieces worthy of being sold out in a matter of milliseconds, such as the trucker jackets, the leather pieces in the purest matrix style or the tracksuit trousers in neutral tones. Oh, and we can’t forget the graphic T-shirts!
What did you think of this first VTMNTS collection? We think it’s the best. And we are sure it will be a real success.
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