Polaroid Go, the world’s smallest and most portable analogue instant camera, is pushing the boundaries of its ‘GO CREATE’ philosophy.
This year, Polaroid celebrates creativity wherever you go with the launch of two new colours and exciting new additions to its most sought-after pocket camera. The Polaroid Go returns in two innovative shades of black and red, accompanied by two new accessories aimed at giving creators more tools.
The pack consists of a set of filters to take blue, red or orange photos; and the matte black framed instant film to make an impact and match the Polaroid Go Black.
“The Polaroid Go has portability and an exploratory spirit in its DNA. We’ve seen an incredible response to this new camera format, so we wanted to introduce new ways for people to immerse themselves in their creativity, while making it easy for them to go anywhere and capture whatever they want, whenever inspiration strikes,” said Oskar Smolokowski, CEO of Polaroid.
At just 10cm long, 10cm wide and 10cm high, the Polaroid Go is the world’s smallest analogue instant camera. Designed as a wearable creative companion, it allows creators to go out and explore the secret, imperfect and unexpected places of the world.
To celebrate the launch of the Black and Red models, Polaroid is launching a new campaign featuring creativity and exploration. As an evolution of last year’s Go Create, in 2022 the brand has brought together creators from all artistic and cultural disciplines, such as Ibby Njoya, artist and set designer; and Miranda Makaroff, fashion designer, DJ, blogger and actress. Both personalities travelled to Tenerife to showcase their creative visions on the rugged island.
“For me, Polaroid has always been a tool for documentation and experimentation. As an artist, it has allowed me to process the development of my skills as a set designer. Experimenting with the portability of the Polaroid Go during our shoot in the Canary Islands was great fun. I love how easy it is to carry around,” says Njoya.
New colour combinations join the original white Polaroid Go camera, giving you more opportunities for self-expression wherever your next adventure takes you. The Polaroid Go expands your creative features thanks to the selfie mirror, self-timer, long battery life, dynamic flash, double exposure and travel accessories with the introduction of the camera’s first lens filters and smaller black frame instant film.
“I love the new possibilities that the Polaroid Go creates. It makes it so easy to capture inspiration wherever I travel, which is very important in my creative process as an artist,” adds Miranda Makaroff.
Both the Polaroid Go Black and the Polaroid Go Red are available from today, 19 April, at polaroid.com/go. You will be able to find the former in physical shops from 1 May, while the latter will arrive on 1 September.
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