Selena Gomez has capitalised on a viral drama that happened a few months ago between her, Hailey Bieber and Kylie Jenner to make more money; or so her TikTok fans think with the promotion of her new eyebrow gel from Rare Beauty.

In a new post from her social media, Selena Gomez promoted the new Rare Beauty launch writing, “You know how much I love a laminated brow and I’m excited to finally share that my new brow gel, Brow Harmony by @rarebeauty, is here. It’s my staple for that natural, fluffy, lifted brow.”

Shortly after, more than 16,000 people commented on the post referencing all the drama from last February. “Oh she did it!” one user wrote. “She DID IT AND we’re here for the subtle response to the silliness and turning it into a BUSINESS MOVE! Yes, ma’am! BUY!”; while another commented, “I love the story behind it all!”.

But where does it all come from?

To give you some context, back in February, Selena Gomez posted a TikTok in which she was seen to have over-plucked her eyebrows. Within hours, Kylie Jenner shared an Instagram story showing her over-plated eyebrows and wrote: “was this an accident?”, which fans took to be a mockery of Selena Gomez’s TikTok and her eyebrows. Afterwards, Kylie posted a photo of her and Hailey Bieber showing off their laminated eyebrows.

Shortly after, Jenner defended herself from the controversy, writing in the post: “No dig at Selena. I didn’t see your eyebrow posts! You guys are making something out of nothing. This is bullshit. Later, Gomez herself commented: “Agreed @kyliejenner. It’s all unnecessary, I’m a Kylie fan!”. From there, users began to delve into the history of Gomez and Bieber, who never commented on the posts.

Whether Selena wanted to allude to the drama or not, Rare Beauty‘s brow gel is available now and it’s definitely a must for a makeup look where brows take centre stage.

Selena Gómez and Hailey Bieber: the photo no one expected.