The Spring-Summer 2026 campaign exudes joy, sensuality and instinctive modernity.
The Spring-Summer 2026 campaign exudes joy, sensuality and instinctive modernity. Jack McCollough and Lazaro Hernandez are ushering in a new era at LOEWE, introducing their vision and expanding on the codes already hinted at in the teaser images prior to their debut show in October. Now, that same identity is consolidated to become brighter, more physical, more aware of its own magnetism.
Photographed by Talia Chetrit, the campaign features energetic poses, vibrant colours and an openly optimistic spirit. The casting—composed of emerging talents from theatre and film—brings an auroral quality and an almost performative presence. These are bodies that understand physicality as language and dexterity as art. That tension between control and spontaneity reflects both LOEWE‘s historical ethos and the carefree vitality of the collection.
The garments cling to the body like a second skin; the relationship between silhouette and material is direct, almost tactile. The texture of human skin and worked leather bursts into the frame. Captured outdoors, under intense sunlight that casts sharp shadows and also in night scenes, the proposal oscillates between clarity and darkness, between exposure and mystery.
Heat-sealed leather jackets are presented in all their sculptural glory; frayed leather jeans reveal a raw, natural tactility; flowing, multi-layered dresses and brightly coloured tops are draped with apparent carelessness over the body, radiating an almost gestural vitality. Each look seems to be captured in motion.
In the still lifes, the Amazona 180—with its single handle and flexible structure—emerges as a flexible and sensual object of desire. The rubber ballet flats, combined with contrasting socks, intensify that tactile charge where materiality becomes seduction. Leather, rubber, fabric… Everything communicates.
The SS26 campaign appears in the latest issue of LOEWE‘s quarterly magazine, available in stores from 19 February. The collection will arrive in physical boutiques and online on 26 February.
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