Summer 2026, according to Burberry
We’re talking about outdoor swimming pools, a summer tradition deeply rooted in British culture, which now serves as the backdrop for the campaign.
Head of Content & Project Manager
We’re talking about outdoor swimming pools, a summer tradition deeply rooted in British culture, which now serves as the backdrop for the campaign.
Embodying an aesthetic that borders on the cinematic: a vintage noir reimagined in a saturated neon palette that breaks with the brand’s usual melancholic tone.
With over 16,200 m² of space, an expected daily attendance of over 9,000 people and a programme that blends music, streetwear, sport, gastronomy and brand activations, it has established itself as one of the most influential events in European urban culture.
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