Ferragamo interprets Hollywood style in its Pre-Fall 2023 campaign

The Italian brand has released a captivating cinematic campaign by renowned photographer and filmmaker Tyler Mitchell showcasing the styles of its Pre-Fall 2023 collection, which will be unveiled worldwide this month.

This new collection directed by Maximilian Davis is inspired by Hollywood glamour interpreted with a relaxed attitude from a modern and current vision. Minimalist silhouettes and clean cuts reproduce the spirit of the American West from what the brand calls “A New Perspective”.

The video revolves around an elegant architectural structure, and the camera follows Ferragamo-clad models adorning the concrete surfaces. Davis’ signature bold, metallic bronze colors bring the futuristic, contemporary touch to the denim aesthetic.

“Tyler is someone I’ve grown up with; we’re part of the same community and have always talked about collaborating,” Davis recounted of his forged relationship with Mitchell. “There’s a simplicity and elegance to his work and the way he captures people; a relaxed clarity that never feels forced.”