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Fred Perry x Raf Simons: 15 years celebrating counterculture

The latest Fred Perry x Raf Simons collaboration is inspired by Britain in the late 80s and early 90s.

Fred Perry x Raf Simons: 15 years celebrating counterculture

Inspired by the Britain of the late 80s and early 90s, the latest Fred Perry x Raf Simons collaboration takes us back to a harsh but flourishing era of community and chosen family coming together to share music, fashion.

Fred Perry today launches its latest collaboration with Raf Simons. The designer, who left his eponymous label a year ago, signs his last collaboration with the British brand after fifteen years with a collection that revisits an era of countercultural flourishing, community, music and fashion.

This latest collaboration returns to a time when style became essential. Bleached and over-washed T-shirts with slim-fitting cuts that gave the impression that the garments had shrunk in the wash. Contrasting piping recalls the T-shirts of the bands of the early 90s. Details that refer to an era of harshness in Britain but of countercultural flourishing, an element of fascination for the designer.

Over the years, Simons used Fred Perry as a canvas to explore his obsession with British youth culture. References that matched and interchanged with the brand. References to Manchester, Northern Soul, punk and the 100 Club, all reimagined through his distinctive vision, infusing Fred Perry classics with modernity. “A polo shirt is a polo shirt, but the Fred Perry polo shirt always brings a youthful subculture vibe,” says Raf Simons.

The collection was photographed by Briton Ewen Spencer in the basement of the 100 Club on Oxford Street, with a group of people representing the spirit of youth. Jim Longden, DJ Keyrah, musician Joni Sammuels, DJ Kojay and Oskar Gudinovic and Aaron Hurley of the band Cardinals.

Collection available at and selected shops in Spain.

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