Lil Nas X is the new ambassador for YSL Beauté

Lil Nas X, the musical phenomenon who stands out for his gay rights advocacy and also for his great personality, has just been appointed ambassador for Yves Saint Laurent Beauté.

Continuing with his thought-provoking and thought-provoking advocacy for beauty that doesn’t follow any canon or social standard, Lil Nas X joins the YSL Beauté team to represent the US territory. In doing so, he will support the brand’s new initiatives through make-up products and men’s fragrances.

To celebrate this first union, exclusive items such as ‘Rouge Pur Couture: The Bold’ lipstick shade and ‘Lash Clash’ mascara will be released. In addition, the launch will be accompanied by a “never-before-heard, never-before-released track”.

“It’s been great fun working on this campaign with YSL Beauté. It’s such an iconic brand. I’m happy to be part of something so unique and groundbreaking in the beauty world. A salute to YSL for embracing me and my folksiness and inspiring change for the next generation of beauty,” says the artist.

Find out all the information about the launch and the new products by clicking here.