Magliano x U-Power: An Ode to the Working Man

Magliano’s Fall/Winter ’23 collection pays tribute to the unsung heroes of the workforce through a collaboration with U-Power, a leading name in safety apparel across Europe. This innovative collaboration celebrates the very essence of Magliano’s ethos: the art of hard work, or as they say: ‘travaglio’. However, it also extends an invitation to find happiness in routine.

U-Power, a mainstay in the field of safety apparel, has long been an unwavering companion for millions of workers around the world. Their shoes are more than just accessories; they are the people’s shoes, a symbol of protection and reliability. Magliano x U-Power is a remorseless tribute to this indispensable workhorse, recognizing its importance as both a symbolic emblem and an object of intrinsic value.

Adrian González-Cohen‘s photographs encapsulate the spirit of the collaboration, echoing U-Power’s motto: ‘Don’t worry, be happy’. The forklift, an iconic piece of the industrial landscape, transcends its utilitarian role, transforming into a whimsical muse amid moments of rest and attraction.

For the Fall/Winter ’23 collection, Magliano breathes new life into one of U-Power’s timeless classics: the ‘Scandy’ model. This mary jane silhouette, adorned with intricate cutouts and side teardrops, is reimagined in a bold and vibrant palette. Available in three distinct color variants, each radiating its own personality, the Rave Megamix dazzles with lilac-silver-green hues, while the Beige Megamix harmonizes earthy tones with a luminous yellow interior. The Black Megamix version draws attention with neon green stitching, offering a bold contrast. Crafted with the utmost precision in Italy, these shoes feature premium materials for maximum durability, including the signature iron toe cap for safety shoes.

Magliano x U-Power stands as a testament to the enduring spirit of the worker, celebrating their dedication and endurance. With the ‘Scandy’ as its muse, the collection breathes new life into a utilitarian classic, imbuing it with bold vitality. As we embrace the juxtaposition of work and lightness, Magliano x U-Power invites us all to find joy in the daily grind, reminding us that even in the midst of the grind, there is room for celebration.

To purchase the new sneakers, you can go to magliano.com.