New Balance and Dave celebrate the return of the 1000 silhouette

First released in 1999, these sneakers are back with a revamped look that maintains an impeccable Y2K spirit.

5 photos

The renowned British rapper, who rose to international fame thanks to his project ‘Psychodrama’ (2019), joins the New Balance family as an official ambassador and stars in the sports giant’s latest campaign to present the comeback of one of its most acclaimed models.

We’re talking about the NB 1000, a futuristic and untraditional aesthetic that celebrated the turn of the millennium through an aerodynamic structure adorned with prominent overlapping panels, a segmented and sculpted sole and nylon eyelets.

Now updated with new full ABZORB cushioning in the heel and forefoot, while retaining the silver metallic detailing. They also include a stability mesh system that provides a higher level of comfort as well as lightweight support, featuring the ‘N’ logo in rubberised TPU embossing.

Scroll through the gallery above and discover the official campaign images captured by Ewen Spencer. The New Balance 1000 will be released tomorrow 24th April and will be available at selected retailers such as SVD.