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Nike dresses up the Air Max 95 through functionality

Nike dresses up the iconic Air Max 95 with utility and functionality. We decipher the new hype swoosh’s silhouette.

Utility and functionality remain two key concepts in contemporary fashion. But, even more so, of pandemic fashion. From those essential elements, Nike continues to materialize designs, as in the case of this functional iteration of the Air Max 95.

Nike Air Max 95

A resource that has been used by outdoors firms such as Salomon with its XT-6, the quick and elastic lacing system, becomes the main feature of the Air Max 95 for this occasion.

A year away from its 25th anniversary, the design is now dressed in utilitarianism, represented from the colorway in military shades (between khaki and black) to the hiking-inspired addition on the original laces. The suede upper connects with those canvas overlays, resulting in a subtle combination of materials. Finally, black takes over the tongue and sole unit, which includes the signature Air Max bubble in the heel.

Las Air Max 95 funcionales estarán disponibles próximamente en la web de Nike y en retailers seleccionados por 151€. ¿Volverán de nuevo a escalar su posición en el ranking de sneakers?

The functional Air Max 95 will be available soon on Nike‘s website and at selected retailers for 151€. Will they climb back up the sneaker rankings?

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