Pharrell Williams and adidas Originals’ creative series continues to add episodes through a new collection of “Premium Basics” that updates and elevates the normcore concept.
Comfortwear continues to be the focus of global design, and both Pharrell and adidas have sought to retrace this path to success. They offer a range of premium winter basics in seven color combinations, ranging from neutral brown or grey to vibrant passion red.
The textile range is made from 100% organic French terry cotton, and features a series of T-shirts, sweatshirts, hoodies, shirts and shorts made with adidas’ Unite Fit neutral sizing system.
The gender-neutral pieces are complemented by three new colourways of the Pharrell Williams x adidas adidas adilette 2.0 closed by padded straps.
The new Pharrell Williams x adidas Premium Basics collaborative collection will go on sale on 23 December and will be available through the adidas website and selected retailers.
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