Purity, design and functionality in Reebok x Victoria Beckham SS20

Reebok and Victoria Beckham are back together to create a third collaborative collection that takes fitness to a new high-fashion level. According to the designer, it’s a collection that “pays tribute to the relaxed, casual sports style of the 90s combined with Reebok’s most iconic archival looks, all updated into a collection that resonates with the modern consumer.

Reebok x VB

Reebok x Victoria Beckham SS20

Reebok x Victoria Beckham SS20 collection creates our favorite sporty uniform for these new warm seasons. Each piece demonstrates a magnificent respect for the brand’s archives, drawing inspiration from the vector’s heritage but adding an innovative touch to make clear its focus on the future of fashion and sport. Designed for both, the city and the gym; and for both, relaxed plans and moments of intense sports performance, this is an extremely versatile and functional collection able to unify an exciting design without giving up comfort. Victoria Beckham’s aesthetics are evident in a luxury result.

The entire collection features vibrant and intense tones contrasting with softer ones, creating a perfect mix between summer chill vibes and the joy of bright colours. The fabrics stand out for their quality, with Japanese fleece as the main protagonist. In addition, we find the first knit garment of the collection, without a doubt a total declaration of intentions. Wide patterns versus silhouettes that, although marked, stylize the silhouette without presenting an extremely tight look. Flexibility and freedom of movement is a maxim in the collaboration. Because, as VB says, streetwear must above all be comfortable.

An aesthetic rework

The collection is completed with a range of different accessories, among which we highlight the surfer style bags with practical and easy to care materials such as nylon. Sneakers are another of the star touches, with Reebok Rapide leading this family. A low-top that complements the iconic Bolton and Dual Court.

“The purity of the design and the brutalism of the functionality with an element of softness and movement are the main pillars of this collection”, explains Victoria Beckham. Without a doubt, it is a step forward in aesthetics and a demonstration of how the current fashion perspective should move towards more functional luxury.