Rosalía and Coca-Cola celebrate the transformative power of music

Coca-Cola signs Rosalía for the first Coca-Cola Creations launch of the year, its commitment to innovation. This time, the aim is to bring to life the transformative power of music where ‘LLYLM’ is the soundtrack.

After several weeks of enjoying small teasers showing Rosalía in a fantasy universe where pink was the main element, Coca-Cola unveils its new drink: Coca-Cola Move. It is a limited edition soft drink whose flavour is inspired by “the power of transformation as a means of self-expression for today’s generation, where music is the universal language”.

Its special packaging contains motomami-style doodles, as it has been designed by the artist herself to capture her own essence. It features a QR code that redirects to the Coca-Cola Creations Hub, which offers a range of engaging digital experiences such as the creation of 3D avatars and playlists.

Finally, a series of objects signed by Rosalía have been designed, such as a helmet, a suit from the tour and several posters, which will be auctioned and whose profits will go to the Antonio Gala Foundation.