‘Savage x Fenty’ launches SS20 and looks for the new Fenty girl

Riri is once again celebrating diversity through its new summer collection 2020 for ‘Savage x Fenty’, with which it commemorates the second anniversary of its lingerie brand. The virtual campaign that illustrates the pieces once again portrays Rihanna‘s muses, photographed from their homes.

Each summer collection, which will be launched monthly between May and July, will be called Savage X Summer, and includes the top favs of the Fenty clan, including bras, underwear and lingerie. These garments appear in this new campaign dressed by the brand’s ambassadors, including Jordan Emanuel and Ayesha Perry, in a homemade shoot that raises our temperature.

The artist Rafatoon was in charge of personalizing each image, and making those tropical collages that fuse colors, textures and illustrations behind the bodies of the cast.

 

Beyond the campaign, Savage x Fenty is also organizing a contest that will allow the winners to participate in its next campaign in July. According to an official Instagram announcement, all you have to do is follow Savage X Fenty’s account and post your most savage photo (wearing the brand’s lingerie) with the hastags #SavageXSummer and #contest. The campaign will be open until May 20th.

If we go back to the Savage x Summer 2020 collection, we know that it will range from $12.50 to $105, as well as being available on the Savage X Fenty website.