SHOOP has been inspired by the concept of transformation in its FW21. Acquiring as the ultimate symbol the butterfly, this insect that appears as the protagonist of the audiovisual piece and as a common thread in the garments.
On this occasion, the presentation has been carried out in digital format and a video campaign of the collection has been broadcasted in which the messages announce “the beginning of something wonderful”. As if it were a dream, SHOOP envelops us in a digital fantasy in which we can see oversize coats and suits with slits, animal prints, technical fabrics and other materials such as velvet or denim, knitwear and patchwork.
After a collab with SDADIO in SHOOP’S SS21, in this new collection for FW21, SHOOP collaborates with the artists X-presion Creativos. The capsule collection includes a series of custom hair caps, embroidered by hand.
The fashion film was shot at the Hotel Puerta America in Madrid, a special place that invites visitors to dream. To invite us to this dreamlike world, the Japanese-Spanish brand wanted to count on the 3D artist Tomás Aciego and the production company Bandiz Studio.
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