SodaStream to save one million sea turtles with Mitch Buchannon’s support

SodaStream launches its Earth Day 2022 campaign with David Hasselhoff, the undisputed star of the famous 90s series ‘Baywatch’.

True to its commitment to being environmentally responsible and caring for the planet, the company pays tribute to the iconic series with a campaign starring David Hasselhoff. He plays, in a humorous way, a rescuer who saves the lives of thousands of sea turtles.

As part of SodaStream‘s responsibility to reduce single-use plastics and prevent them from ending up in the ocean, the company has partnered with seeturtles.org, an NGO working to protect sea turtles around the world. Sea turtles are keystone species in the oceans and without them, the natural order of the ocean can be affected.

Therefore, through this initiative, during the month of April SodaStream is committing to save one sea turtle hatchling for every sparkling water machine it sells worldwide.

Karin Schifter-Maor, SodaStream‘s Global Marketing Director, comments: “This year, for Earth Day, we wanted to go one step further and find a tangible way to help the environment. With this campaign, we are engaging thousands of people who will not only help keep the oceans clean of single-use plastics, but also have the opportunity to save endangered sea turtle hatchlings around the world. I am very proud to be part of a company like SodaStream that is actively committed to caring for the environment and especially the threat to sea turtles and our beaches. This is a cause I deeply believe in and I hope to be able to pass on my concern to the rest of the world”.

At the same time, David Hasselhoff says he is “thrilled to be part of this wonderful initiative. SodaStream’s Earth Day campaign will be crucial in helping to bring global attention to the importance of ensuring the planet’s survival. Each of us must do our bit and contribute to a more sustainable world. Doing nothing is not an option.”

SodaStream remains committed to saving 78 billion single-use plastic bottles by 2025.

https://www.youtube.com/watch?v=DR52f_ABFyQ

In addition, to further support this extensive campaign, the company will run an augmented reality experiential activation, where everyone will be able to save their own personalised virtual sea turtle and help it reach the ocean safely. Hasselhoff will be the first to participate in this virtual experience.