Evian reveals the design of its new water bottle made from 100% recycled and recyclable materials. Virgil Abloh has been the leader of this new iteration completely sustainable and environmentally friendly.
Virgil Abloh joined the company Evian as creative advisor for sustainable innovation design in 2018. Since then, he has redesigned the bottle packaging based on recycled materials. The result is a new bottle made of recycled irregular glass.
“My new hammer motif reflects how this new design has been reconstructed from waste materials, which in itself was a whole new challenge, and a new step in my partnership with evian. It is now more important than ever to practice sustainability; I believe we all have the power to challenge the status quo and to change our future for the better”, said Abloh.
“It was a real challenge to take on the redesign of the evian bottle; an image which is so commonplace in our culture. I wanted to create a shape that was as iconic as the evian brand, whilst representing how the product has been reinvented using old bottles”, he adds.
Evian x Virgil Abloh will be launched next March and will only be available in selected stores.
More about Virgil Abloh here.
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