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The summer nights, the dancing until dawn, the brass bands, the meetings with friends? That unique experience that only comes around once a year, we had the pleasure of reliving it thanks to Zalando. Last Monday, the leading lifestyle platform created its own version of a verbena full of fashion, music, fun and familiar faces to welcome the season.

 

Zalando, Europe’s leading fashion and lifestyle platform, held its own version of a summer party last night, which we had the pleasure of attending. The event, held at La Posta Real in Madrid and under the artistic direction of Pepo Moreno, surprised us with a very summery atmosphere in which, in addition to the performance of Amaia and Sen Senra, we also enjoyed a charanga, a brass band, the best food and lots of fashion.

Amaia and Sen Senra were not alone in this party, friends from the national scene linked to fashion, cinema, music and the audiovisual world accompanied them. Among them, Martina Cariddi, Óscar Casas, Franco Masini, Greta Fernández, Samantha Hudson, Lucía Rivera, Recycled G, Guillermo Campra, María Escarmiento, Alba Reche or Julio Taeño, showed their version of the main summer trends such as cottagecore and colour-block.

Thus, the cottagecore, was one of the most shown styles during one of the best events of the season. In the same way, some of the most recognized faces of the digital panorama didn’t want to miss the party either: María Pombo, Laura Escanes, Jessica Goicoechea, Marta Lozano, Teresa Andrés Gonzalvo, Marta Díaz, Biel Juste, Marina Rivers, Paula Gonu, Lolalolita, Alba Miró, Clakovi, Joan Margarit, Aritz Larrabe or ByCalitos.

Images courtesy of Rocío Aguirre

Now… What will the purchase of Highsnobiety and vice versa mean for Zalando?

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