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“It’s timeless and classy and I feel it perfectly matches my personal style.”

Italian sneaker brand Superga has just revealed Hailey Bieber as its new global ambassador for the spring/summer 2021 season. Since launching her runway modeling career in 2014, Hailey has become a style icon with an enviable street style, making her the perfect face for the footwear brand.

“Superga is synonymous with Italy so when I was asked to become Superga’s new ambassador, I immediately⁠ thought about how it’s one of my favorite countries – I spent a part of my honeymoon there! I love the story and heritage of this brand. Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style,” said Hailey Bieber.⁠

To reveal the collaboration, Hailey stars in a campaign shot in New York by an all-female team including photography by Stevie Dance and styling by Gabriella Karefa-Johnson, who dresses Hailey in classic Superga styles as well as new silhouettes.