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Since signing with the adidas family, Beyoncé has conquered the world of footwear and sportswear through various collaborative releases. The new “Ivy Park Rodeo” collection is inspired by the black community and its contribution to western American culture.
The new collection from Queen B‘s Ivy Park line celebrates the powerful impact of the black community on western American culture. A contemporary interpretation of classic garments from American origins and historic rodeos.
The launch includes five new models of the adidas UltraBOOST, the Super Sleek “Chunky” and the Forum Mid. Highlights include the dark denim bustier bodysuit. Also, a cow print corset and leggings, three-stripe jeans and a sleek lilac tracksuit.
Ivy Park Rodeo will be available from 19 August from the adidas, online shop, with a worldwide launch on 20 August.