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When the made in spain does things like the one Jon Kemuri (@jonkemuri) has just presented, all we can do is feel proud, very proud.

Jon Kemuri SS18 | Now, Good Luck

At 24 years old and based in Asturias, more specifically in Langreo, he has shown that the location is not connected with the ability to do FASHION – yes, in capital letters -. After numerous capsules, he has just presented his first collection, with a unique narrative thread and designs that make us crazy.

Jon Kemuri SS18 | Now, Good Luck

With a look that reminds us of Misbhv in shirts or trousers and Alyx in tactic elements we perceive a personality of our own and a solid concept connected by garments that take us halfway between the 90s and Kemuri’s own imaginary.

Jon Kemuri SS18 | Now, Good Luck

For the presentation of the collection Jon has had two national talents, Alex Turrión (@alextrion) in styling and one of our fetish photographers, Javier Ruiz (@javierruiz69). In the selection of the team is evident the exquisite taste of the Asturian.

Behind The Scenes - SS18

The collection is not yet available in his online shop but we are sure that sold-out text will appear soon, so… stay tuned! #nationalpride

Photography: Javier Ruiz
Styling: Alex Turrión
Art Direction: Javier Ruiz, Alex Turrión & Oliver Iglesias
Model: Nicolás Mosquera