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Lacoste and Polaroid have joined forces to create a colourful new campaign for this spring.
Just a couple of weeks ago, Lacoste presented its 70s-inspired collection with Bruno Mars. Now, it welcomes the spring campaign with Polaroid, the American photographic company.
It is a spring project in which we can see the emblematic crocodile logo in bright colours such as yellow, red and the traditional green. Colour is the main protagonist of this new creation in which the designs create an instant and inclusive style.
Some of the highlights include the typical Lacoste polo shirt with an overexposed logo and stripes on the garment; fleece hoodies; sweatpants with snapshot prints to match the polo shirt; a swimming costume and even underwear.
To complete the collection, backpacks, tote bags, a watch and even multicoloured sneakers have also been designed. In keeping with the idea that Polaroid‘s iconic photos go from film to clothing, they have included an exclusive limited edition Polaroid 600 instant camera.
The Lacoste and Polaroid collection is now available on the Lacoste website.