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After launching its first virtual collection in collaboration with Ader Error, Zara is revisiting the metaverse for the second time with ‘Lime Glam’.
A capsule collection of “phygital” cut composed of both virtual and physical pieces, all limited edition. And although we are talking about a genderless line aimed at the Alpha and Z generations, a certain feminine character can be appreciated. ‘Lime Glam’ contains not only clothing but also accessories and beauty items that can be used both in the physical world and in Zepeto’s virtual universe.
This is the second meeting between the Inditex giant and the metaverse, after having launched the ‘AZ Collection’ with Ader Error last December.
“Zara continues its adventure through the metaverse with the launch of its first solo meta-collection,” explains the chain’s team. “A proposal designed to be worn both inside and outside the virtual world. Lime Glam makes it possible to live a unique fashion experience, both in the physical world and in the Zepeto universe”.
The new designs follow one after the other in an acidic colour palette. We find a denim jacket, denim shorts, a cut-out jumpsuit, jeans with an iridescent effect and a short draped dress. As for accessories, there are fuchsia heeled sandals and a braided bag, while in the beauty section there are three shades of nail polish.
“Lime Glam makes us think of psychedelia, endless nights and futuristic sparkles. A collection designed to be enjoyed”.
All the items are now available, for a limited time, on the Zara website.