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Moncler Genius’ outerwear empire expands its creative frontiers with the unexpected acquisition of Stone Island for 1.15 million euros. Now the brands collide in the same imaginary to develop a new luxury vision through their philosophy ‘beyond fashion, beyond luxury’. Surely, it is beyond the planet.

Moncler adquires Stone Island

Remo Ruffini, President and CEO of Moncler S.p.A. and Carlo Rivetti, President and CEO of Stone Island, join forces to strengthen and increase the competitiveness of Moncler and Stone Island in the luxury sector, especially in the American and Asian markets.

The two Italian brands will continue to be autonomous entities, respecting their identity and their modus operandi. The Stone Island headquarters will remain in the Italian municipality of Ravarino, while Carlo Rivetti and the rest of his team will continue in their current roles.

Moncler will introduce Stone Island to its culture of sustainability, something that has led it to be at the top of the textile sector, as well as creating a new need to stroll through modern life with its showcase of iconic puffers. Both brands will share their creative processes and knowledge of the fashion industry to arrive at an outer space concept.

Moncler adquires Stone Island

Here are the manifestos of Remo Ruffini and Carlo Rivetti on the Moncler x Stone Island union:


‘I have always worked to build a strong brand where uniqueness and closeness to the consumer have been the cornerstones of a development always beyond trends and conventions.

Sharing the same vision leads us today to joining forces with Stone Island to write our future together.

Led by an entrepreneur of high renown, Stone Island is a great success story, a company that has built an exceptionally strong relationship with its community, offering a highly distinctive product, as a result of unique technical skills and an absolute clarity in its positioning. It is a story of Italian excellence.

Moncler, together with Stone Island, will offer to new generations a new concept of luxury, far from the traditional stereotypes in which young people no longer recognize themselves. We believe in an open and engaged universe, which thrives on community, experiences and cultural exchanges, where communication is always interaction and where the aspirational goes beyond possession to become “being part of” and “belonging.”

We’re coming together – continues Remo Ruffini – at a challenging moment both for Italy and the world, when everything seems uncertain and unpredictable. But I believe it is precisely in these moments that we need new energy and new inspiration to build our tomorrow.

This is a union of two Italian brands with the same values, the same management rigor, the same passion for innovation, the same love for their people and the same desire for the future.

It’s the celebration of the resilience of a country that no crisis can stop’.


‘Remo and I have decided to combine forces and visions to meet together and with greater strength than ever the challenges we all face. We share the same roots, similar entrepreneurial journeys and the utmost respect for the profound values of our brands and our people. And we are Italians.

And so, begins a new chapter for Stone Island, the start of a journey that will help our brand to reach its full potential, while maintaining its strong brand identity and continuing to nurture its culture of research and experimentation.

Our headquarter in Ravarino will remain the beating heart of the brand and a center of excellence that will be further enhanced and my team and I will continue, in our current roles, to do what we have been doing with great passion for many years.

This is a partnership that represents a great opportunity for the continued development of both companies and which will help Stone Island accelerate its international growth thanks to Moncler’s experience in both the physical and digital retail world.

This is also an opportunity to share and grow for all the people of Moncler and Stone Island with whose contribution we will continue to write, together, a story of ingenuity, creativity and professionalism to honor Italy in the wider world’.