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Have you ever heard of the Anti-Mascara phenomenon? TikTok is full of videos following this new trend, in fact it has more than 46 million views. We tell you all the details about this beauty trick.

@lenkalul anti mascara eyes ad using Eyeko black magic cocoa edit eyeliner from my @boxycharm ib @divinamuse #boxycharm #boxycharmpartner #makeup ♬ original sound – EX7STENCE™

The trend is different from what the name suggests, as it doesn’t involve ditching mascara altogether, but embracing and reinventing mascara to enhance lashes in other ways.

The key to success is to use mascara to create an eye-catching make-up look with the bristles of the wands. Mascara is usually applied to add volume, length and definition to lashes. Now it’s used for so much more.

The anti-mascara trend is taking the traditional application of mascara a step further. In this case, it encourages you to apply mascara to the eyelids and other focal points of the face to create an elevated, everyday editorial moment.

@makeupbysamanthaharvey Trying the anti mascara trend! This was the fastest, easiest & coolest look ever !! I’m obsesedddd IB @divinamuse #antimascara #darkmakeup #creativemakeup #makeuphack #makeupart #mascarahack #fyp ♬ Feel Good Inc x Fellas In Paris – Jason

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