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Zalando, Europe’s leading fashion and lifestyle platform, has launched its latest campaign, ‘PORTRAITS OF A NEW GENERATION’. The campaign features the most sought-after looks from Zalando’s Designer range this season, with the personal styling of an inspiring group of creative friends from the fashion industry.
The new collaboration brings to life fresh ideas and inspiring fashion looks. Paris-based stylist Edem Dossou invites his close friends such as photographer Justin French, consultant Laurence Kleinknecht, casting director DJ Dourane and model and singer Melissa Bon to share their unique individual styles in Zalando.‘s Designer selection.
This new generation of fashion is captured in classic yearbook style, with stylish looks from some of the biggest designer brands available on Zalando today, including: 3.1 Phillip Lim, A.W.A.K.E. MODE, Bally, Christopher Kane, GCDS, MM6 Maison Margiela, Marni, MOSCHINO, Paco Rabanne, Proenza Schouler, Rokh and Vivienne Westwood.
The ‘PORTRAITS OF A NEW GENERATION’ campaign features individual portraits and group shots captured by photographer Justin French, styled by Edem Dossou and produced by Kitten Productions. The campaign will run across Zalando’s channels, such as its website and social media, from 19 September to 2 October 2022.
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Zalando’s Designer category is an inspirational destination for luxury fashion, where consumers can discover and shop both established and emerging brands. It offers designer brands such as Missoni, Erdem, gcds, David Koma, Staud, 032C, Mansur Gavriel, MM6, as well as Victoria Beckham, Proenza Schouler and Roksanda.