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The Proud Notes campaign shows the lives of different LGBTQ+ activists through letters written by their loved ones, while the All Types of Love collection is a song to freedom of expression and Pride through a complete range of footwear, clothing and accessories.
As a sign of support for the LGBTQ+ community and on the occasion of the Pride celebration this June, Reebok has just presented its new collection “All Types of Love” which is accompanied by the “Proud Notes” campaign, featuring activists and influencers from the LGBTQ+ community who fight for equality day after day.
“Proud Notes” stands as a great love letter to friends and family in the LGTBQ+ community that celebrates all forms of loving and being loved through messages of acceptance and affection. Together, the “All Types of Love” collection and the “Proud Notes” campaign aim to highlight all the progress made so far in equality, as well as to send a message of hope and optimism to overcome all the obstacles that remain to be overcome in the future.
“Proud Notes” gives visibility to the stories of five people whose inspiring testimonies can light the way for other members of the LGTBQ+ community. In this film, Twiggy, Dylan, Nali, Wazina and June share their real and unique stories through intimate letters written by their loved ones. Each protagonist wears a look from the new “All Types of Love” collection, which has a wide spectrum of colors for everyone and for all tastes.
The collection includes different iconic Reebok silhouettes: the Classic Leather, the Club C 85, the Zig Kinetica, the Nano X, the Forever Floatride Energy and the Instapump Fury, as well as a wide selection of clothing and accessories.
To support this campaign, Reebok is donating $75,000 to the It Gets Better Project, whose mission is to support, empower and connect LGBTQ+ youth around the world.
“Our mission has always been to help transform the lives of others through fitness and wellness, so we are proud to celebrate and promote figures from this generation who are making the world a more inclusive and welcoming place,” said Matt Blonder, vice president of Marketing & Digital Brand Commerce at Reebok. “Inclusivity is a core value of our brand, so we are pleased to be able to provide visibility to people who are striving every day to break down barriers through their creativity, passion and unique vision,” he adds.
From HIGHXTAR. we encourage you to visit www.reebok.es/blog/ and discover how LGTBQ+ community activists are fighting for the freedom to love, in any form.
The “All Types of Love” collection is on sale from May 18 at www.reebok.es.