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Benjamin Reichwald, better known as Bladee, joins the Heaven by Marc Jacobs team for a capsule collection.
After having participated in the lookbook for the Spring 2022 collection, the Swedish artist returns to collaborate with Heaven. His ethereal vision of music, his conception of art and fashion and his unique energy have served as inspiration to design nine exclusive pieces.
Bladee x Heaven By Marc Jacobs “translates dream worlds and the subconscious mind into high-energy abstract compositions”. Surrealism at its best in fabrics, graphics and conceptual ideas. This was the design process for the quilted waistcoats; the zip-up sweatshirts; the knitted jumpers; the baby t-shirts and all the accessories.
The campaign, directed by Hendrik Schneider and shot in Los Angeles, also features other artists such as Baby Sosa, Oklou and West Adler.