READ IN: Español

On December 17th we attended the third edition of Purple Christmas organized by Converse and the Italian magazine NSS. It all started with a private dinner before the most awaited party of the Christmas season in Milan.

In the extraordinary location of Palazzo Serbelloni in Corso Venezia, the guests played bingo orchestrated by Maurizio Tentella from TNT Spacedelicious in which they were given exceptional prizes. The evening continued with the unplugged concert by Italian artist Roshelle – image of the Converse Pro-Leather campaign in Italy.

The arrival of dessert marked the most eagerly awaited moment of every Christmas dinner, the monent of the gift giving. In each box guests found a Converse Pro Leather Hi in white and navy blue, a pair of Tie-Dye socks from nss and the already iconic Christmas tree ball as a memento of the evening.

Together with Ana Sotillo (@anasotillo_) and Eva Ruiz (@evaruiz) the next step was clear… The party! In one of the most fascinating historical buildings in Milan overlooking Corso Venezia the guests celebrated the imminent arrival of Purple Christmas.

In the main hall, amidst 18th century frescoes and a sea of purple balloons, Folamour had all the guests dancing before closing the evening with the duo Vincenzo Paccone and Carlo Martino. Celebrities and the most famous faces of Italy gathered in a unique location to enjoy one of the most special nights of 2019.