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M·A·C has completely changed the lip game with the launch of the most luxurious and long-lasting liquid lipstick to date. Get 24 hours of colour with maximum comfort with the kiss-proof, transfer-proof and waterproof formula of the new LockedKiss Ink 24HR lipstick.

For Valentine’s Day, M-A-C has launched this new line of lipsticks called Mac LockedKiss Ink 24HR. This lipstick is kiss-proof, non-transferring and water-resistant. Finally, your lips are ready to drink, kiss and go all out this February 14th, no touch-ups required.

This meticulously crafted matte formula is designed with comfort, colour, performance and longevity in mind. Plus, ultra-refined, dual-layered pigments gently wrap lips in an imperceptible, supple, breathable veil of intense, full-coverage matte colour.

The formula is packed with lip-friendly nutrients such as passion fruit oil, coconut oil and shea butter for a comfortable, almost nude feel. The lipstick arrives in futuristic, metallic packaging with an airtight, click-on cap to help protect the formula and preserve its freshness.

As well as lasting 24 hours, developed with pigment lock technology and lip-friendly actives, it’s easy to use. Its slanted, tapered precision applicator effortlessly infuses lips with smooth, even colour, with a tapered tip that provides expert precision and controlled application.

Locked Kiss Ink is “the future of lipstick,” says Anton Zimin. MAC Senior Artistry Manager, APAC. “It’s the lip formula we’ve all been craving,” confirms Fatima Thomas, MAC Senior Artistry Manager, North America. “Locked Kiss Ink offers a luxurious, smooth, pigmented application that stays beautiful hour after hour in a cast of shades that includes all ages, skin tones and beauty profiles. It’s the ultimate, effortless lip colour that’s sure to turn heads.”

The line comes in a range of 31 shades ranging from neutral nudes to timeless reds. Meanwhile, pinks are sweet and sophisticated, and indelible lavenders and oranges add an unbeatable touch. Finally, there is a limited edition of vivid colours in cherry brown, honey yellow, medium purple and slate grey.

“This incredible long-wear formula is so revolutionary that it stays as freshly applied no matter what you do with it, especially since the applicator perfectly adapts to the curves of the lips to perfect their shape in seconds,” says Zimin.

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