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After the success of its fragrance line, Zara is now betting on refillable cosmetics. Thus, it welcomes a new line of products for eyes, lips, face and nails.
Everything seems to indicate that Inditex’s new products for this year have only just begun. If a few months ago it surprised us with a new capsule for pets, now it does so with a new line of sustainable cosmetics products. As Diane Kendal, makeup artist and creative director of Zara Beauty, says, “Zara has always reached a large and diverse audience, and I wanted to bring that same vision to beauty with a collection that is clean, refillable and accessible to everyone.”
Among the new products that make up the collection are six lipsticks with various finishes; palettes and eyeshadow duos; an eyeliner; blushers; highlighters; nail polishes and six makeup brushes. Prices will range from $8 to $26 depending on the product and will be available from May 12 on Zara’s website.
The campaign featured the participation of great artists and photographers such as Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and Fabien Baron.