Denim Tears founder Tremaine Emory believes in the power of people. He chose to delay his collaboration with Converse in the wake of the American anti-racist movements in the summer of 2020, changing the launch date of the Freedom Rock inspired sneakers to coincide with the presidential election of the year in a last attempt to encourage voter participation.
The three colors – red, black and green – coincide with those of Marcus Garvey’s pan-African flag and symbolize the bloodshed of the defenders of justice, the black race and African vegetation, respectively. Emory explains that the rock and the flag it represents also speak to his own personal discovery and to his belief that black artists deserve to be celebrated as much, if not more, than their white counterparts.
The shoes from the collaboration will go on sale on the official Denim Tears website on October 22nd – converse.com yet to be confirmed – , and all proceeds from sales will go directly to For Freedoms and Black Voters Matter.
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