The Salone del Mobile will host the LOEWE Chairs project, which creates a language that promotes manual work and creativity as authentically progressive tools.
Until 23 April, Palazzo Isimbardi will host LOEWE Chairs in its courtyard, a project in which chairs are the real protagonists. In it, weaving is explored through a traditional and artisanal vision, where everyday objects are reinvented to transform them into unique items.
In this way, different weaving techniques are shown in different materials such as leather or raffia, very present in LOEWE‘s language, or the shearling and felt that cover the chairs, providing soft and tactile textures.
The use of colour takes on special importance, enhancing the play of materials and maximising the authenticity of the materials. Each of the pieces arises from the creative synergy that arises between the craftsmen and the object.
The Stick chair refers to the apparent simplicity in construction and appearance of pieces of domestic furniture that have long been considered mere peasant objects. These chairs share a common method of construction: all the legs and crossbars are attached to the seat and are usually held in place with a wedge. Stick chairs have an ideal base for weaving and creative applications. A total of thirty Stick chairs have been embellished, twenty-two of which are original pieces and the remaining eight have been made by a specialist British atelier.
The study that considers the functional and decorative value of the chairs is completed by eight Lloyd loom chairs made by the Belgian company Vincent Sheppard. This style is characterised by its unique tough woven texture that began in the United States during the First World War. It was around this time that entrepreneur Marshall Burns Lloyd devised a technique where paper was twisted around a metal wire and then machine-woven into large sheets. Lloyd loom began to be applied to furniture as it was found to be a suitable material for outdoor use, and in 1993 Vincent Sheppard acquired the patent. LOEWE Lloyd loom chairs are made from natural fibres and one of them features a mushroom motif.
All the chairs are for sale and, during the Salone del Mobile, exclusive bags and leather goods inspired by the materials and techniques with which the LOEWE Chairs are made will be on sale.
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