The summery, liberal spirit of Ibiza finds its connection to music culture in the new LOEWE Paula’s Ibiza campaign. A relaxed, multi-faceted lifestyle that Gray Sorrenti immortalises forever.
Recapturing the original purpose of the original Paula’s Ibiza boutique – to bring creatives and musicians from all corners of the world together in one place – the campaign brings together big names in the industry such as Guitarricadelafuente, Bad Gyal, Karol G, Alewya, Emily Ratajkowski, Devin Halbal and Mason Hyce Barnes.
What really makes Ibiza Ibiza is the island life. The hours on the beach, the boat rides, the dips in the pool, the radiant sunshine and the direct contact with the elements of nature. It’s exactly this energy that permeates LOEWE’s Paula’s Ibiza collection, designed to be enjoyed in an island setting and also to escape the city in the height of summer.
The garments are characterised by their simplicity and versatility, where the emphasis is on fabrics, braiding and textures, following LOEWE‘s artisanal essence. The polo shirts, skirts and dresses are crocheted and include floral details. Genuine alocaria leaves are transformed into tops. Solid surfaces in organic colours are juxtaposed with vibrant prints. At the same time, the house‘s iconic anagram takes over pieces such as jeans.
As for the accessories, raffia and Iraca palm take centre stage, giving rise to the baskets and the LOEWE Font Tote. For every sale of each of these products, LOEWE will donate €15 to the local communities that make them by hand. This donation will contribute to the creation of a university programme in Colombia and the construction of a training school in Madagascar.
On the other hand, new styles are introduced in the fabrics of the bags, such as the colourful LOEWE Font Tote, where the logo is boldly accentuated; the Petal Basket, which maintains a wavy structure; the small and practical Gardener Bucket, which finds its inspiration in floral motifs; or the spacious and versatile Fold Shopper, perfect for the beach and the city.
And what’s a summer without sunglasses? Wave Mask and Flame are the essential accessories of the summer season, presented in oversized shapes with padded profiles.
Visit loewe.com and discover all the new products.
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