Set in the David Zwirner New York gallery and its recent exhibition Echolalia, 2010 by Austrian artist Franz West, the audiovisual piece unfolds like a psychedelic dream.
A three-minute short film starring models Andrea Isidori, Elliott McDean, Malick Anderson and Adrians Smats. While sleeping on a couch, Andrea is transported into an otherworldly dream in which he finds himself surrounded by West‘s grandiose and colourful sculptures. As new characters appear, his hallucinogenic visions reach a crescendo of serious sounds; captivated by the sculptures and dressed in the new SS24 runway collection, their bizarre poses highlight the season’s elongated silhouettes, tactile tailoring and crystal-embellished sunglasses.
The LOEWE fashion show unveiling the men’s SS24 collection will take place on June 24th in Paris at 12pm CET and will be streamed live on loewe.com.
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