The actor, internationally renowned for his important roles in both film and television, joins the fashion house’s family after starring in several campaigns.
With the SS24 campaign photographed by David Sims due to be unveiled on January 12th, Jonathan Anderson has formalised the appointment in a special statement, saying: “Having seen many of Jamie’s films and followed his work closely, we kept him very much in mind when thinking of a new ambassador for LOEWE. I have always loved how his performances embody a sense of strength that feels very pure and organic.”
Dornan says, “Nothing makes you feel more at home than being surrounded by people who understand your humour, your accent and your philosophy. Jonathan has been an absolute pleasure to work with. He is extraordinarily talented, creative and down to earth. I’m very grateful and excited about this new phase at LOEWE.”
And while we wait for the SS24 campaign to arrive… We take a look at Sabato de Sarno’s latest creative approach to Gucci.
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