LOEWE names Lim Ji-Yeon as official ambassador

He joins Taylor Russell and Yang Mi, who also star in the brand’s SS24 campaign.

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David Sims teams up with LOEWE once again to pay tribute to the multi-faceted Lynda Benglis through a series of unique portraits. In them, the official ambassadors, including the South Korean actress, pose in a series of identical vignettes reflecting the different emotions the actors go through as they play their characters.

At the same time, they present the pieces from the SS24 collection, full of textured knitted fabrics, draped dresses and twisted silhouettes. A play of perspectives and approaches in the purest Jonathan Anderson style. The accessories, meanwhile, also make their own appearance in elevated still lifes with silhouettes such as the Flamenco Purse or the Puzzle Bag.