HIGHXTAR. FIVE: Here’s how we celebrated our fifth anniversary
As many of you already know, HIGHXTAR. turned five years old and we celebrated it in style together with Club Originals by adidas as we know best.
Culture
The capitalization of rave culture
As part of the counterculture, the rave has always been a refuge for people on the fringes of society. Today, brands are capitalizing on it.
Otaku are the new cool kids
In the new globalized world we live in, otaku are no longer the oddballs but their way of life is celebrated and capitalized.
