LFW, September 17-22, in “phygital” format

As we announced in April, London Fashion Week will be in “phygital” format, combining physical shows and digital content. The British Fashion Council has confirmed that the event will take place between 17 and 22 September.

The British Fashion Council already announced in April that at least for the next twelve months, London Fashion Weeks would be held under this format. That is why the organization will once again have a digital platform for professionals and the final public. In addition, the website will include other types of content such as interviews with designers or podcasts.

Riccardo Tisci (@riccardotisci17) was one of the first to set the date for the Burberry SS21 show, which will take place on September 17th, the first day of Fashion Week. “I don’t think Fashion Weeks should be stopped, they just need to be re-imagined for the world we live in now,” he said just a month ago.

In this way, London Fashion Week joins the initiatives of the rest of the catwalks that will take place in September combining digital and physical format. NYFW will be from September 14 to 17, LFW from September 17 to 22 and PFW from September 28 to October 6.