Actresses Úrsula Corberó and Greta Lee star alongside actor and brand ambassador Stéphane Bak in the new campaign celebrating the symbiosis between LOEWE Perfumes and the natural world. The energetic, hyper-dramatic and casual photos inspired by film tests celebrate the wide emotional range of the actors and the power of perfume to transport our senses.
The campaign marks the launch of LOEWE Aire Anthesis: a unisex fragrance from the Botanical Rainbow collection, which is the first of a new generation of perfumes with the signature “LOEWE Accord”, developed around the Spanish Rockrose or Steppe Flower.
The key fragrances of the LOEWE Botanical Rainbow collection are in dialogue with the campaign’s protagonists: LOEWE 001 has been photographed with Stéphane Bak and Úrsula Corberó in a nod to the sensual character of the line, designed to be shared as a couple.
The new LOEWE Aire Anthesis unisex fragrance is presented with Greta in a series of ethereal poses. LOEWE Essence EDP for men and LOEWE Solo Ella EDP for women have been combined with Stéphane and Ursula respectively, who play with exaggeration in gestures and postures.
In addition to the Botanical Rainbow fragrances, the campaign highlights the redesign and relaunch of the Madrid-inspired luxury collection, “Un Paseo por Madrid”. The “A Walk in Madrid” collection, reinvented in a new bottle, the archetypal block-shaped Botanical Rainbow, features a distinctive marble stopper, which is featured in the campaign alongside Greta Lee.
Featuring images by photographer Tyler Mitchell and a film by director Albert Moya, the campaign explores the different ways in which human feelings and natural phenomena evoke an emotional reaction. Intertwined with flowers, leaves and other botanical elements arranged in the art of Japanese ikebana style, the talented actors stage a kaleidoscopic repertoire of feelings ranging from the serene to the daring.
Emphasising the unique blend of craftsmanship, nature and creativity at the heart of LOEWE Perfumes, the campaign images combine the actors’ portraits with still-life collages created by Dutch artist Nicola Kloosterman. The bottles are presented in graphic encounters with parts of botanical elements, illustrating the interaction of the scents with nature.
To get your hands on the latest additions to LOEWE Perfumes’ Botanical Rainbow range, click here.
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