PAC-MAN™ x EASTPAK: Clash of cultural icons

PAC-MAN™, which first appeared over forty years ago, became an instant cultural phenomenon the moment the first video game was released back in 1980.

 

The game itself has appeared in various formats on arcade, console, PC and mobile screens. The fame of its iconic characters has even extended to a TV series and even a hit single.

Now, for the first time, the dot-eating, cherry-picking PAC-MAN™ and his maze companions INKY, BLINKY, PINKY, and CLYDE have teamed up with another icon that went global in the 1980s: Eastpak.

No less than three colour combinations and six styles make up this adorable and playful collection. The legendary Eastpak Padded Pak’r® backpack, Springer bag, Tranverz S luggage, Out of Office backpack and Benchmark case. It also includes a newly created PAC-MAN™ bag in the shape of the ghosts that chase PAC-MAN™ through all the levels of the world famous video game.

As an added feature, each pack in the PAC-MAN™ x Eastpak collection comes with a special jacquard keychain embroidered with the iconic phrase “Game Over”.

With PAC-MAN™ x Eastpak about to take to the streets… The game has only just begun!

And speaking of collaborations… Have you seen the Gucci HA HA HA collection?