Rihanna stars in Pharrell’s first campaign for Louis Vuitton

Pharrell will present his first collection as creative director of men’s fashion for Louis Vuitton on June 20, and a few days before that he has given us a sneak preview in a campaign starring Rihanna.

Pharrell has shared a post on Instagram in which he appears standing in front of an oversized billboard in Paris. In the campaign photo we can see Rihanna with her pregnant belly wearing a pixelated black leather coat buttoned with just a few buttons, and some other iconic LV silhouettes in bright colors. In the caption of the post, Pharrel writes “LOUIS VUITTON MEN Spring-Summer 2024.”

The duo’s collaboration is not a novelty; Rihanna had already collaborated with Pharrell on several occasions within the music world, such as with his song “Lemon” in 2017, and a few years later on the artist’s own album. Now, the relationship between the two transcends music.

There is growing anticipation about what Pharrell’s vision will offer the fashion house, and the ongoing debate about whether celebrity creative director appointments could be more negative than positive.

On the other hand, Jacquemus will present its fashion show at the Palace of Versailles.