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Rowing Blazers, the American brand founded in 2017 by Jack Carlson, has just presented its latest Spring/Summer 2021 collection and campaign. This collection, full of bourgeois references to tennis and chess, perfectly represents the American and college style of the 90s.


As we said, Rowing Blazers presents his SS21 collection in which he redefines the term loved by many but loathed by others, preppy, which Jack Carlson has been trying to avoid all this time and run away from it by all means.

As for the garments in the collection, we can find all kinds of pieces from windbreakers in vibrant colours to checked blazers, cardigans, vintage and rugby-inspired T-shirts and polo shirts. Prints or patterns are also very present in this collection, such as stripes, checks, chessboard prints and animal drawings. Obviously the accessories could not be missing and for that reason a wide selection of them also composes it, like: bags, caps, hats and belts.

Finally, this campaign was shot by American photographer Sam Dameshek in Malibu.

Take a look at the gallery and if there’s something you like, just know that it’s already on sale on the Rowing Blazers website. Prices range from 35 to 495 euros.