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The new Versace subbrand campaign, Versus (@versus_versace), has just been launched. Pop aesthetics, black and white and stylistic responsibility of Donatella’s daughter, Allegra Versace.

Versus Versace Fall Winter 2018 Advertising Campaign

The production of the campaign is the work of Dazed who, together with photographer Hanna Moon (@hannamoon69) and with Jamie Reid’s art direction, shows us the collection in which the seasonal colours and the game of opposites remanage in counter-direction connecting with the title: Against the Expected.

Versus FW18 - Lookbook / Highxtar. Favs

An FW18 in which the pastel, blue and purple colors become #must, and coexist perfectly with the game of opposites between black and white.