The capitalization of rave culture
As part of the counterculture, the rave has always been a refuge for people on the fringes of society. Today, brands are capitalizing on it.
As part of the counterculture, the rave has always been a refuge for people on the fringes of society. Today, brands are capitalizing on it.
A few months ago we saw the “For Sucsexful Living” range from Diesel and Durex on the Milan catwalk, and now it is finally arriving in stores around the world.
Racing and speed continue to shake up the Fall-Winter 2023 season through the motorcore trend and/or aesthetics.
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