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The synergy between the world of luxury and urban or technical sectors of the fashion world has become our daily bread. Yesterday’s announcement of the collaboration between Gucci and The North Face is undoubtedly one of the biggest announcements in a fateful year for the industry. Will that be the path to sustainability?
It seems incredible but we’ve gotten used to the new luxury fashion scene surprisingly quickly. Seeing high-end brands hand in hand with others more typical of streetwear or more technical environments has become commonplace.
In a series of Reels on Instagram, Gucci announced its upcoming collection with The North Face. The prestigious outerwear firm has become the undisputed reference for some of the most relevant names in the fashion industry. Its more than famous designs with Supreme are the most sought after by resellers each season. In addition, the collections with Brain Dead, Junya Watanabe or, more recently, Maison Margiela, expand the spectrum of a company whose main initial ambition was to make the best outerwear to fight the cold.
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This alliance with Gucci undoubtedly means another leap in the trajectory of the Californians. For their part, Florentines are faced with the challenge of moving out of their comfort zone, leaving wool and leather aside and working with more technical materials. It will be very interesting to see what this new chapter has in store for Alessandro Michele.
The hype is already at the top. As we discover what this union holds for us, discover the latest news about Gucci here.