READ IN: Español

JADED LONDON came to the United States for New York Fashion Week to host a colossal party and 3-day pop-up at the VFILES shop, showcasing the British brand’s exclusive collection.


Jaded London threw a momentous party at NYFW held at the new ArtSpace at the PUBLIC hotel (formerly House of X). The line-up was unbeatable: Zack Bia, Siobhan Bell, D33J and Angel + Dren took to the decks and ran the 4-hour show that was highlighted by a good atmosphere and a growing energy.

The event filled up in a matter of minutes; over 900 people queued up for the Jaded London event. Among the guest list were some of the industry’s top artists:  Olivia Neil, Lila Moss, Fai Khadra, Matthew Williams, Kevin Abstract, ASAP Nast and Lydia Campanelli.

The Jaded London pop-up also took place in the VFILES shop. The shop was constantly filled with Jaded clients and elite New York creatives. Queues started forming two hours before the doors opened, with crowds eager to see the shop concept. And it did not disappoint.

Attendees had exclusive access to the new Jaded London collections, as well as the limited edition Jaded X VFILES collection. Also available were the viral Parachute trousers and the iconic Umbra dress. Iconic pieces were also the “home and away” football shirts.

Fai Khadra stars in Zara’s latest campaign.