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A question thrown into the air that does not need to be answered strictly, since fashion needs both. Fashion is nourished by the creations of the great designers and the people who wear them. A symbiotic relationship that results in seasonal trends, a cause-effect reaction that must be exploited equally.

© Eva Al Desnudo

Behind every fashion week is its homonymous Street Style week. The fashion weeks of New York, Milan, Paris or London increasingly provide us with precedents and guidelines to follow, and at the same time the people on the street create new fashion models.

Haute couture fashion shows are a journey into the future, but the Street Style that surrounds them shows the manifestation of fashion in the present. We are not saying that the fashion week of, for example, Paris or New York are no longer necessary, on the contrary, Paris and New York are the beginning and the streets the end.

The Street Style implies a vision of fashion on a large scale, it is no longer about trends, but how to formulate an atmosphere of own style, is a flow of inspiration, a way of free expression and without limits.

© Chiara Marina Grioni

Fashion is an industry to be consumed. Therefore, fashion shows would be useless if they were locked within their borders. Each designer gives us his perspective of how he sees fashion, the character and essence of the brand or designer are impregnated in the designs, but beyond this concept is the cunning of a good combination of these ideas and visions, for this reason, we need the street and its people, who shape and remodel these creations, they are the ones who will continue the path initiated by the designers.

“Haute couture fashion shows are a journey into the future, but the Street Style that surrounds them shows the manifestation of fashion in the present.”

Thanks to the Street Style we not only depend on luxury brands, because it no longer matters the price of the garment but the additional value that is given to each combination. This perfect logarithm takes us to the real trends, to the influences we receive from the outside of the catwalks.

@ Eva Al Desnudo

With the arrival of Fashion Week, fashion lovers already have the dates marked on the calendar and we are expectant and eager to enjoy a festival of art and creation that has two sides: the catwalks and the street.

Why stick to a primary color palette when we can mix and create new ones that allow us to paint at will?