Discover the new Cloudtilt by LOEWE x ON Running

An everyday model that combines meticulous design with Swiss engineering in a fun and varied colour palette.

15 photos

LOEWE continues to explore the essence of collaborations and teams up with On to launch its new sneaker: the Cloudtilt. It’s a lifestyle model built on a carefully crafted computer-generated midsole that offers a never-before-achieved level of cushioning that’s much lighter, known as CloudTec Phase. It has been tuned using Finite Element Analysis software that simulates the stress on the legs and feet when walking, so it has the precision needed for comfort over long periods of time on your feet.

The knitted sock-like construction features quick laces and LOEWE x ON co-branding for the exclusive collaboration. The upper is 99% recycled polyester, and the EVA foam sole minimises the use of rubber, maintaining the fashion house‘s commitment to sustainability.

The new Cloudtilt come in two versions and different colours. The men’s drop 1 will go on sale on 12 October and will be available in white, black, lime green, khaki and navy blue. On the other hand, the women’s models will arrive in white, black, lime green, purple pink and navy blue. More colours such as wild pink, slate grey and beetroot red will be launched in January 2024.

Scroll the gallery above and discover the campaign photographed by Thibaut Grevet and starring Yonghon Huh, Roy Kaneza, Hortense de Gromard, Cindy Dos Reis, Stefan Crainic, Amina Al Qubaisi and Liu Hong.